![]() ![]() Canva has thousands of templates you can easily modify to fit your brand. You can do the same by grabbing a free Canva account and using the “Pinterest pin” template. Once a person reads this article, they see links to RV cooking gear and accessories. It has Pinterest-sized graphics on every blog post on its site and always shares them when they’re published.įor example, it has posted pins about RV meal ideas. The Wandering RV gets thousands of new visitors every month from Pinterest. ![]() Because of this, its videos are seen by hundreds of thousands and even millions of people-people who could potentially become users of the app. It embraces the idea of virality and simply getting its brand in front of people over trying to sell its product with its videos. It is an app that teaches you how to speak other languages-but you wouldn’t be able to tell that from its TikTok videos. Speaking of TikTok, few brands use it as well as Duolingo. TacomaBeast: tricksey Swift don’t play with my heart erastour swifttok duolingo ♬ original sound - Matthew I can’t possibly cover them all in one article, but I can give you a few examples.ġ. There are a lot of social media platforms and a lot of ways to use them. ![]() Social media is an obvious marketing channel for any business-and it is perfect for spreading brand awareness (i.e., TOFU content). Want to learn more? Review our SEO basics guide. Tie.com’s guide to how to tie a necktie (36,000+ visits per month).Equifax’s guide to what a good credit score is (95,000+ visits per month).Bank My Cell’s guide to resetting your iPhone without a password (15,000+ visits per month).This single article brings over 1,500 new visitors to our site every month and leads the readers toward using Ahrefs to assist them in their SEO tasks. It ranks on the first page for keywords like “what is seo writing,” “writing for seo,” and over 100 others: Pushing the blog post tactic a step further, you can use SEO to get your TOFU content in front of new people every month-for free and automatically.įor example, I wrote a TOFU article about SEO writing on this blog. Enter a broad seed keyword into Ahrefs’ Keywords Explorer (or our free keyword generator tool) and peruse the results. You can find TOFU article ideas in the same way. ![]() I started by researching the keyword “overlanding” on Ahrefs’ Keywords Explorer and found that most of the websites ranking for this keyword wrote an article explaining what overlanding is and how to get started. I found this topic through keyword research. So I wrote this article, explaining it all in detail:įrom there, that article leads to other stages of the funnel by talking about what kind of gear you need and where to buy that gear. My goal is to get my readers to purchase my recommended products so I can make a commission.Īt the top of the funnel, I need to make people aware of what overlanding even is and why people might like to try it. I run a blog called Adventures On The Rock, which makes money by reviewing and promoting overlanding and camping products. But that’s just one of many-nearly every business can benefit from writing blog posts as TOFU content. I already mentioned how a blog post can be an important TOFU content piece with the tuna example. Ready to add TOFU to your marketing menu? Here are five TOFU marketing tactics worth implementing in your business: 1. That’s why TOFU content is so important-it’s the first chain in the link.įive top-of-the-funnel marketing tactics to try But with TOFU content, you’re catching them before they’re even aware of your competitors and building trust with them before they get to the research and purchase stages, increasing your chances of capturing the final sale. With MOFU and BOFU content, you’re competing with other companies for the customers’ attention. This blog post plants the seed in potential customers’ minds that they may want to start buying wild-caught tuna over farm-raised ones.įrom there, MOFU content can be a blog post discussing the different companies that catch wild tuna and their practices, and BOFU content can be a post talking about why your company has the best tuna and fixes the problems other companies create. Your TOFU content can be a blog post about the issues with farm-raised tuna, sharing why it’s a problem and why wild-caught tuna is better for you and the environment. Additionally, generating awareness about your product/service helps to generate the need for it.įor example, let’s say you sell wild-caught canned tuna. TOFU content is important because it’s often the broadest marketing strategy, i.e., the more prospects at the top, the more customers at the bottom (usually). Why is top-of-the-funnel content important? ![]()
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